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Utah Museum of Fine Arts (UMFA), University of Utah
Salt Lake City, UT
The UMFA engaged new audiences of adults aged 55+ through an eight-session multidisciplinary artmaking series that was centered around connecting to art via an environmental and outdoor lens. The program focused on the "American Impressionism (Blue Grass, Green Skies)" exhibition, using the representations of varied geography as teaching moments throughout the plein air painting, creative writing, and local outdoor tour activities. The UMFA worked with local groups and senior-focused organizations to create this program as a means to slow down in the fast-paced world and immerse its audience in the healing power of nature.The program was a catalyst for community building and reflection upon the environmental themes of the exhibition.
The UMFA expected 15 participants with the intention of deepening relationships and partnerships among community collaborators while accessing new audiences.
Due to such an intimate program, the UMFA engaged 12 individuals, but the small class size resulted in stronger relationships being built among these program participants, allowing for more teaching and community building.
Diversifying marketing strategies can reach new participants in a desired demographic. The UMFA found that the program was successful in creating depth among the adults in attendance, though its reach to new participants was limited.
The University of Michigan Museum of Art (UMMA) collaborated with local interdisciplinary performance artist Supercoolwicked to provide a free interpretative performance that successfully engaged local students and Black individuals with art and blended performance and storytelling to explore themes of healing, self-reflection, and ancestral veneration.
The Syracuse University Art Museum engaged audiences with the works of Gordon Parks and explored his connection to jazz music with a concert by the Duke Ellington Orchestra.
Blue Grass, Green Skies: American Impressionism and Realism from the Los Angeles County Museum of Art
The University of Michigan Museum of Art (UMMA) collaborated with local interdisciplinary performance artist Supercoolwicked to provide a free interpretative performance that successfully engaged local students and Black individuals with art and blended performance and storytelling to explore themes of healing, self-reflection, and ancestral veneration.
The Syracuse University Art Museum engaged audiences with the works of Gordon Parks and explored his connection to jazz music with a concert by the Duke Ellington Orchestra.