Photos Courtesy of the Upcountry History Museum
Printing
Translation
Marketing & Outreach
Upcountry History Museum
Greenville, SC
The Upcountry History Museum focused its audience-building efforts on welcoming Hispanic and Latinx communities to the museum. To increase access, the museum offered bilingual events and documents, including scavenger hunts, family and general visitor exhibition guides, exhibition labels, text panels, and marketing materials.
Andy Warhol: Endangered Species at the Upcountry History Museum
Photos courtesy of the Upcountry History Museum
To expand access to the Upcountry History Museum for Spanish-speaking communities
The museum saw a marked increase in Spanish-speaking visitors during the run of the exhibition.
Consider offering in-gallery materials and labels in multiple languages to reduce barriers.
Photos Courtesy of the Upcountry History Museum